The story of Police
Police was born in 1983 at De Rigo, an eyewear maker from the Belluno area in the Veneto. The brand targeted young people with a rock, urban image. It made its name through striking ad campaigns featuring celebrities and athletes. Watches, jewellery and accessories followed. In 1997 Police entered fragrance with Police Original for men and women. The To Be line came later and gave the brand its most recognisable object: a skull-shaped bottle released in dozens of colours and versions. These fragrances sell at low prices in perfume shops and supermarkets alike.
An olfactory signature
At Police the bottle comes before the smell. The To Be skull keeps changing, with headphones, camouflage or neon colours. The scents themselves play it safe: fresh woods for men and fruity florals for women, built to please on the first sniff. Longevity is modest. The brand owns its young, affordable positioning. People often buy a Police bottle as a shelf ornament or a birthday gift for a teenager.
Which Police perfume to choose?
To Be is mainly for young adults who like objects that get noticed. The scent works for everyday wear, at school or on weekends. Spray three or four times and top up during the day. The low price makes it an easy gift. If smell is your priority, try before you buy, since the bottle can distract from what is inside. For a better-built budget fresh woody, smell Nautica Voyage. Jean Paul Gaultier Le Male is the example of a statement bottle that also stands up as a scent.