The story of Giorgio Beverly Hills
In 1961 Fred Hayman and George Grant opened a women's fashion boutique in Beverly Hills named Giorgio, after Grant's first name. Hayman soon became sole owner, and the shop, with its yellow and white striped awnings, drew a Hollywood clientele. In the late 1970s he and his then-wife Gale Hayman decided to create a signature scent. Giorgio arrived in November 1981 in a bottle dressed in the same stripes. The launch leaned on direct marketing: the brand was among the first to spread its perfume through scent strips slipped into magazines, which helped turn it into a national success. Giorgio became one of the emblematic fragrances of the decade, a symbol of spectacular femininity. The brand later passed through the hands of several cosmetics groups, while the original perfume has remained available to this day.
An olfactory signature
Giorgio, the house's only entry in our database, is a maximalist floral. Orange blossom, peach, bergamot and apricot open onto a dense bouquet of ylang-ylang, tuberose, gardenia, jasmine and rose. The base stacks sandalwood, patchouli, vanilla, amber, cedar and musk. The effect is sunny, creamy and highly diffusive, typical of 1980s white florals: a perfume designed to fill a room and leave a clear trace behind whoever wears it. Nothing about it whispers.
Which Giorgio Beverly Hills perfume to choose?
Choose Giorgio if you love big white florals led by tuberose and gardenia, and fragrances with a strong trail. It is an eau de toilette, but its presence is considerable: one spray is often enough, especially by day or at the office. It wears particularly well in mild weather, when its sunny flowers can open up fully.