The story of Initio Parfums Privés
Initio was born in 2015 with a firm stance: rather than telling the story of a place or an era, the house focuses on the effect a fragrance has on its wearer and on the people around them. Its narrative draws on the ancient idea of perfume as a ritual, magnetic object. The heavy black bottles stamped with a gold logo express this discreet luxury positioning. Side Effect, in 2016, put the house on the map with a blend of rum, tobacco and vanilla that enthusiasts quickly embraced. Oud for Greatness, in 2018, became one of the most popular Western-style ouds of its generation, while Rehab, the same year, and Musk Therapy, in 2021, explored cleaner, muskier territory. The brand quickly established itself in niche perfumeries around the world and built a loyal following among collectors of bold scents.
An olfactory signature
Initio loves dense materials and skin effects. Oud for Greatness pairs saffron, nutmeg and lavender with a central oud over patchouli and musk. Side Effect blends cinnamon, rum and saffron with tobacco before a warm vanilla and benzoin base. Rehab offers a clean aromatic wood of lavender, cedar, vetiver and guaiac. Musk Therapy, softer, sets white magnolia and blackcurrant on creamy musk. Throughout, the bases are emphatic, the projection strong and the overall effect deliberately magnetic.
Which Initio Parfums Privés perfume to choose?
For a powerful oud that is easy to love, Oud for Greatness is the house reference. If you prefer boozy ambers, Side Effect smells of spiced rum and vanilla, ideal in winter. Rehab suits those who want a clean, versatile wood, and Musk Therapy fans of soft, clean musks. All are unisex and highly concentrated: one or two sprays are enough.
