The story of Maison Crivelli
Thibaud Crivelli founded his house in Paris in 2018. The concept boils down to one idea: every perfume grows from a specific memory, an unexpected meeting between a material and a place. The house talks about sensory shocks and builds its compositions on contrast. Hibiscus Mahajad, one of its best-known scents, shows the style well. Maison Crivelli works with perfumers from the major fragrance companies and credits them for each creation. Composed with Jordi Fernandez, Oud Maracujá takes the logic as far as it goes. A sharp tropical fruit faces off against dark oud and leather, in an extrait concentrated at 32 percent. It got the house talked about among fans of modern oud. Within a few years Maison Crivelli became one of the young Paris niche houses that matter. Its weak point is the usual one for new niche brands: high prices.
An olfactory signature
Oud Maracujá shows the Crivelli method: set two materials against each other that have nothing in common. Passion fruit opens, sour and almost fermented, lifted by metallic saffron and rose. Then the oud takes over. It is a cleaner accord than natural oud, softened by benzoin and made resinous by cistus and patchouli. The base darkens with leather, vanilla and akigalawood, which adds a peppery facet. The clash between fruit and wood is what makes the first hour so good.
Which Maison Crivelli perfume to choose?
In our database Maison Crivelli is represented by Oud Maracujá, a unisex extrait de parfum from 2023. It is powerful: one spray can fill a room. Keep it for autumn and winter evenings. It is made for fans of modern oud who like to be noticed. For a sunnier fruity amber at a far lower price, compare it with Al Haramain Amber Oud Gold Edition. For an amber without fruit, drier and more herbal, Serge Lutens Ambre Sultan is the natural next step.