The story of Creed
Creed tells its story as that of a family of English-origin tailors whose roots supposedly reach back to the eighteenth century; this lineage, heavily promoted by the brand, is questioned by several perfume historians. What is well documented is the house's growth as a perfumer from the 1970s under Olivier Creed, based in Paris. Green Irish Tweed, in 1985, laid down an elegant green fougère that proved hugely influential. Silver Mountain Water and Millesime Imperial, in the 1990s, extended a fresh, luminous style. In 2010 Aventus, created with his son Erwin Creed, became a global phenomenon and one of the most imitated fragrances of its generation. Royal Oud followed in 2011. After an investment fund took a majority stake in 2020, Creed was acquired in 2023 by Kering Beauté, marking the start of a new chapter for the house.
An olfactory signature
Creed cultivates luxury freshness. Citrus, whether bergamot, lemon or mandarin, opens almost every composition in our database, while ambergris or musk closes it. Aventus adds pineapple, apple and smoky birch; Green Irish Tweed brings verbena, violet leaf and iris; Silver Mountain Water a cool green tea and blackcurrant; Millesime Imperial a note of sea salt. Royal Oud, woodier, pairs cedar, angelica, sandalwood and oud in a dry, peppery take that avoids the heavy sweetness of many ouds.
Which Creed perfume to choose?
Aventus is the obvious pick for a fruity, smoky masculine that is versatile and instantly recognisable. Green Irish Tweed will suit fans of classic green fougères. For an airy, unisex freshness, choose Silver Mountain Water, or the saltier Millesime Imperial. Royal Oud is for anyone who wants a restrained, woody and peppery oud, far from the heady oriental versions.
