The story of Glossier
Emily Weiss started the blog Into The Gloss in 2010, interviewing women about their beauty routines. In 2014 she spun it into Glossier. The brand sold online at first, with a short product list and a very direct voice. Pale pink packaging and bubble-wrap pouches soon became its trademark. In 2017 Glossier released its first fragrance, Glossier You. The formula is deliberately short and the perfumer has never been named. The idea ran against department-store perfumery: no big trail, just a scent that blends with your own skin. It became one of the brand's best-known products. Glossier later opened physical stores in the United States and then London, where You can be tried in person. For a brand born online, it is a scent you really need to smell on yourself.
An olfactory signature
Glossier You is built from a handful of notes. Pink pepper opens alone, dry and faintly rosy. A quiet iris adds a powdery touch, like foundation. Everything else happens close to the skin. Ambrette brings a plant musk with a hint of pear, while ambroxan adds a salty mineral effect. White musks carry it on. The scent shifts with whoever wears it. It never quite smells like perfume, more like clean warm skin.
Which Glossier perfume to choose?
In our database Glossier is represented by Glossier You, a unisex eau de parfum released in 2017. Pick it if loud fragrances bother you, or for the office. It fades fast on some skin, so four or five sprays across skin and clothes is not too many. It belongs to the same family as Juliette Has a Gun Not a Perfume, built around ambroxan. If you want a musk that speaks up, Abercrombie & Fitch Fierce is its outright opposite.