The story of Tartine et Chocolat
Catherine Painvin created Tartine et Chocolat in 1977. She wanted children's clothes inspired by the pleasure of sharing an afternoon snack. Stripes, gingham and soft tones became the brand's signature. In 1987 Painvin partnered with Givenchy to launch an eau de toilette for children. That was Ptisenbon. The formula is alcohol-free and designed for young skin. It quickly became a classic French birth gift. It is often described as one of the first children's fragrances sold in perfumeries. Nearly forty years on, Ptisenbon is still on shelves.
An olfactory signature
Ptisenbon smells clean and soft, with nothing sugary. The top notes are citrus with green touches. The heart brings together honeysuckle, lily of the valley and jasmine. It recalls an old-fashioned baby cologne, light and floral. With no alcohol, it diffuses very gently. This scent stays on pyjamas and soft toys rather than on skin. Plenty of adults wear it too, out of nostalgia and for its comforting feel.
Which Tartine et Chocolat perfume to choose?
Ptisenbon is a classic birth gift. Spray it on clothes or a soft toy, never straight onto a baby's face. It also works for older children who want a discreet first fragrance. Adults can use it as a light evening splash. Wear time is short, which makes sense for an alcohol-free product. Reapply freely, as the scent stays light.