Our take
What does New Look 1947 smell like?
Dior added New Look 1947 to its Collection Privée in 2010. François Demachy, then the house perfumer, wrote it as a tribute to Christian Dior's first show. That was the February 1947 collection the American press dubbed the "New Look". Tuberose is the lead. A flick of pink pepper opens the scent, then the white flower arrives straight away, backed by ylang-ylang and jasmine. Rose and peony stay in the background. Iris adds a dry powder that keeps things from turning too creamy, a bit like starched fabric. Underneath, benzoin and vanilla bring a soft, slightly ambery warmth. This is far from the drama of Robert Piguet's Fracas. New Look 1947 is smoother and more polished, almost well behaved. That is both its strength and its limit. Longevity is good and the trail stays elegant without filling the room.
When to wear it
A dressed-up tuberose for spring evenings and big occasions. Two sprays are plenty, since the white flower opens up with body heat.
It belongs to the Floral family. New Look 1947 is one of 56 creations by Dior in our encyclopedia.
