Where the powdery effect comes from
No ingredient is actually called powder. The effect comes from a handful of materials that recall old-fashioned makeup: buttery orris root, violet or heliotrope. Aldehydes matter too. These synthetic molecules add a sparkling, slightly soapy halo, the one you smell in No. 5, No. 22 and Arpège. Feminine powdery scents embrace their link to the vanity table, lipstick and talc. Powdery men's fragrances exist, but they tuck iris under lavender or leather to avoid that image. Our selection falls into three styles. Aldehydic powder is the oldest and the most dressed-up. Modern floral powder softens the formula with vanilla or fresh rose, as in Flower by Kenzo and Chloé. Clean powder sits closer to fresh laundry than to face powder, and Byredo Blanche is the perfect example.
Choosing and wearing a powdery scent
Powdery perfumes have a grandmother reputation, and it is deserved for some aldehydic ones. If that worries you, start with Flower by Kenzo or Blanche. Both keep the softness without the retro feel. If you like perfumes with character, Arpège and White Diamonds offer richer powder for winter evenings. These scents perform best on moisturized skin, so apply them over an unscented lotion to make them last. One spray at the base of the neck is enough for the densest ones. Powder loves cold weather and soft fabrics like wool or cashmere. In high summer, only Blanche and Chloé stay truly comfortable. One last warning about memory: we often judge a powdery scent through a mother's or an aunt's perfume, yet it can smell completely different on your own skin.

