Our take
What does Ari smell like?
Ari was Ariana Grande’s first perfume, launched with Luxe Brands in September 2015 in a lilac bottle topped with a fluffy pompom. No perfumer was ever credited. The opening is its best moment: juicy pear and a slightly sharp pink grapefruit, with tart raspberry and plenty of light. The heart softens quickly. Lily of the valley and rose buds give a clean floral feel that borders on shampoo, while vanilla orchid sets up what comes next. The drydown is where Ari finds its identity. Marshmallow, still unusual in mainstream perfume at the time, brings an airy candy-floss texture over creamy musk and very light blonde woods. It smells more like a sweet shop than a garden. Longevity is decent rather than impressive.
When to wear it
Spring and summer days, school or hanging out with friends; go for three sprays since it turns quiet after a few hours. Aimed squarely at a young crowd with a sweet tooth.
It belongs to the Floral, Gourmand, Fruity family. Ari is one of 4 creations by Ariana Grande in our encyclopedia.
