Our take
What does Hero smell like?
Burberry launched Hero in 2021, with Adam Driver fronting the campaign. Aurélien Guichard built the scent around a trio of cedarwood oils from Virginia, the Atlas and the Himalayas. Bergamot opens briefly, bright and a little soapy. Juniper and black pepper soon take over. The juniper smells of gin and green resin, and the pepper adds bite. Then cedar fills the whole frame. Each origin has its own shade (pencil, smoke or something creamier), and that layering gives depth to an otherwise very straight formula. The result smells like freshly sawn planks, clean and mineral. Hero sits among the easy-wearing aromatic woods. Think Terre d’Hermès without the orange or the flint: less complex, but sharper and more modern.
When to wear it
Year-round except in a heatwave, for the office or daytime. Four sprays, and it still stays discreet.
It belongs to the Woody, Aromatic family. Hero is one of 25 creations by Burberry in our encyclopedia.
