Our take
What does Emporio Armani Because It's You smell like?
Emporio Armani launched Because It's You in 2017 as the feminine partner to Stronger With You. One retailer credits it to Anne Flipo, a credit other sources have not confirmed. The opening is openly fruity. Raspberry leads, juicy and a little tart, joined by blackcurrant with its green bud note. Neroli adds some light. A few retailers list lemon instead of blackcurrant. The heart moves on to rose absolute over a sunny jasmine sambac. A violet-leaf accord brings a touch of green freshness that keeps the whole thing from getting too sweet. The base is familiar territory: patchouli, vanilla and musk make a soft, slightly powdery bed. It joins the big family of fruity roses from that decade, carefully built but short on surprises.
When to wear it
Autumn through spring, for daytime or a date. Two or three sprays, and it holds reasonably well on skin.
It belongs to the Floral, Fruity family. Emporio Armani Because It's You is one of 52 creations by Giorgio Armani in our encyclopedia.
