Our take
What does The Beat for Men smell like?
Burberry launched The Beat for Men in 2008. Olivier Polge and Domitille Michalon-Bertier composed it at IFF. Sources disagree on the exact pyramid, but the outline is clear enough. The opening is brisk, with bitter citron and dry pepper over a violet leaf that smells of cut stems. The heart stays aromatic. Geranium and thyme give it a herbal, almost kitchen-garden feel that keeps it out of shower-gel territory. Vetiver and dry woods form the base, with a clean musk stretching things out. This is an office scent, tidy and unshowy. It sits close and lasts about half a day. Burberry no longer seems to stock it, though the brand has never confirmed it was discontinued.
When to wear it
Spring and summer, at the office or during the day. Four sprays, since it fades fast.
It belongs to the Citrus, Aromatic family. The Beat for Men is one of 25 creations by Burberry in our encyclopedia.
