Our take
What does Kenzo World smell like?
Kenzo World came out in 2016, signed by Francis Kurkdjian, in an eye-shaped bottle that broke sharply with the poppy imagery of Flower by Kenzo. The launch is still remembered for Spike Jonze's film, in which Margaret Qualley slips away from a gala dinner to dance like a possessed puppet. The perfume itself rests on three notes the house put forward. Peony opens with a pink, slightly tart sparkle. Some sources add red berries, and there is indeed a crunchy raspberry feel. Egyptian jasmine follows, sunny rather than heady. Ambroxan does the rest. It gives that clean, salty skin effect with a faint woodiness, stretching the scent for hours without making it heavy. This is far from the classic powdery florals. Kenzo World smells pop, bright and a little cheeky. It seems harder to find these days.
When to wear it
Spring and summer, for daytime or a relaxed outing. Three sprays, and the ambroxan clings well to clothes.
It belongs to the Floral family. Kenzo World is one of 24 creations by Kenzo in our encyclopedia.
